Specializing in product design and development, Anni strives to recontextualize products with a circular design approach and challenge the status quo. Therefore she investigates modern CAD design and manufacturing processes such as 3D modeling, printing, laser cutting, and industrial knitting. With multiple years in the textile industry, she gained her skills and knowledge from working with notable brands in different product categories and her curiosity in sustainable product design.

Studying Product Design at Hochschule Luzern Design & Art , she learned the value of making and testing prototype in her creation process. Both modern digital and traditional craft techniques are inspiring resources in her process. The fascination with machinery and programming has influenced her from her early days and continues to shape her innovative approach to problem-solving creativity today.

Consequently, Anni has embraced a hybrid role of being a designer, engineer, and developer. This distinctive work style of design, make, test & repeat will be carried to Sample Room, where a blend of experimentation and technical expertise form a local opportunity for innovation.